Join the presenter, Claudio Pannunzio  and other participants following Friday's Live Virtual Seminar (7/25, 3:00 PM ET) as they share thoughts about the presentation.

To participate in the conversation, you must first register and log-in to this site. The handouts for this session are available starting 24 hours prior to the session in the downloads area, under today's session date and title.

Link to handouts at: http://community.fpanet.org/cs/files/folders/vlc_post_session/entry5948.aspx

 On behalf of FPA, I'd like to thank Claudio Pannunzio for his time today. We had a few questions remaining from the session, and I've included those below.

Marva asks: Other than PR firms, are there other sources if you only need help with writing articles?

Frank T Chen asks: Could you give some real examples of those people who used the "zero-cost initiatives" - what did they do and what results did they get from the effort?   Frank

Marva's question: Aside from PR agencies, there is a number of publicists who can help you in writing articles. One caveat, there is NOT an abundance of publicists who truly understand our industry, its products and services. So, make sure you identify someone with proven experience and credentials.

Answer to Frank T. Chen's question:

A couple of years ago, we helped one of our clients -  a financial advisor - to position himself as an expert source with his local media in South East of the US. He was interviewed a couple of times by local newspapers and, eventually, a local cable station invited him to appear on a segment about "retirement investing". A couple, who had recently sold their business on the West Coast and was spending the winter in the South East, watched the program. They were so impressed with his ideas and investment philosophy that they decided to give him $2 million of their money to manage. A great win for a small advisor, considering that in two years the advisor succeded to win the whole worth of the couple.